the dig approach to consumer research

Truly understanding your consumer is often a journey that takes place over time and over the course of several studies. Research that builds from one project to the next tends to be more efficient and actually accelerates the learning process in the long run. Additionally, each and every project must impact company and brand decisions moving forward. After all, if it’s not actionable, why do it? This belief of ours is detailed above.

By drawing from a vast network of skilled data-collection suppliers and techniques, both qualitative and quantitative, we create cost-efficient projects tailored to your unique needs. Our work is passionate and inquisitive, yet still very disciplined. It’s rooted in a commitment to uncover the unbiased truth and is always planted with fun-loving energy and creativity.

Everything we do at Dig is custom, so your issues will determine our exact process. That said, fundamental research principles will always be followed.

Typical studies include:

• brand positioning and segmentation
• ad tracking
• new concept / product testing
• copy development and testing
• packaging communication
• consumer habits, usage and satisfaction
• ethnography

Typical applications include:

• understanding consumer-decision processes
• consumer segment / target profiling
• new product development
• identifying insights that drive smart creative
• identifying impactful message strategy
• evaluating the effectiveness of advertising