Discovery Through Research

Introducing Dig, a consumer-research service focusing on discovery. Dig searches beyond basic learning to understand the core of the problem and connectivity between issues – helping you better understand your consumer. We promise answers you can trust and findings that will have an impact on your business. With Dig, you can expect to be challenged to think differently and to enjoy the journey of discovery. Thanks for stopping by.

A Bit About Dig

Dig, once known as Fonke Consulting, is a well-respected consumer-research service led by Peggy Fonke – an industry veteran with a knack for subterranean thinking.

At Dig, we draw from a vast network of skilled suppliers and data collection techniques to create cost-efficient projects tailored to your unique needs. We assure that we’ll always provide the correct crew for your particular job.

Our work is passionate and inquisitive, yet still very disciplined. It’s rooted in a commitment to uncover the unbiased truth and is always planted with fun-loving energy and creativity.

Meet Peggy

With more than 25 years of experience in marketing research and serving as a consultant since 1996, I consider myself a seasoned professional in the specialty of consumer research and discovery. I’ve served as Director of Consumer Research at Ralston Purina and Ralcorp Holdings, and Project Director at ConAgra Foods® and Maritz®.

In my years of digging, I’ve learned the intricacies of designing sophisticated marketing and strategic projects. I’ve come to understand marketing people and agencies, as well as what they face in everyday decision-making.

As for my personal life, I’m a St. Louis native that graduated from St. Joseph’s Academy and St. Louis University. A parent of two student-athletes, my husband and I can often be found in the lacrosse or volleyball bleachers. I once competed myself (gymnastics) so I truly enjoy watching my kids.